It's always funny to see those who has less knowledge about Bitcoin investment getting bigger profits while those that understand and knows exactly how this thing works never gain a dime profits. They often see it as bee late and never join in when due, also seeing it to be for the whales mindset is another reasons why they can not come in.
If always seen to be a late time investment, it won't be better for whoever develop this idea behind Bitcoin, cryptocurrency as a whole.
Every time is the best time to grab some quantity as much as you can.